From the moment I pressed play, I was hooked. Glorious imagery; Devendra Banhart, Rebecca Schwartz the Rainbow House. I watched this three times, each time transfixed, each time marveling at the beauty of it all. I kept reading the description over and over again: “the premise of the Oliver Peoples 2011 campaign is an exploration of authentic intimacy and sexuality”. Authenticity, sounds good, great, I’m all about it. Wait, what does ‘campaign’ mean? What is Oliver Peoples anyhow? And just like that, it clicked.

‘Oh snap! They’re trying to sell me glasses!’

I actually felt a little bit betrayed to find out that this vision was just a glorified advertisement, but only for a moment. Admittedly, if advertising has to be a part of our lives, I want them all to look and sound and feel like this.

P.S. This is probably not that safe for work. (In case the still wasn’t obvious enough)